Shopping While Black


Shopping While Black UK Campaign Created in Partnership with BLACK LIVES MATTER UK


Shopping While Black UK has launched a new campaign to put an end to racial discrimination against Black people in shops and service settings across the UK in partnership with US, Black Lives Matter UK


Help us spread the word!



If you are a business and want to sign the pledge to commit to not discriminating in shops, fill in the form it's click right •••►here.


If you are someone who has experienced racial discrimination while shopping, fill out the form. It will help us target companies that are doing harm and raise awareness about how widespread this problem is,  fill in and share click right •••►here.


If you want to volunteer with, contribute, or just chat about something on your mind related to the Shopping While Black campaign, email •••► contact@shoppingwhileblack.store.





OFFICIAL PARTNERS & PROJECTS


BUSINESSES COME IN ALL SHAPES SIZES AND  AND SO SHOULD THE PEOPLE EMPLOYED TO RUN, MANAGE AND LEAD


HERE WE WILL PROFILE OUR PARTNERS WHO WILL FUND AND SOME JOIN US THROUGH OFFICIAL PARTNERSHIP


BUSINESSES MAKING GENUINE COMMINTMENT TO INCULDE... WILL BE PART OF CHANGE HELPiING ERADICATE RACISM


Where we started.


Every Future Foundation started off as Saturday morning “racial equity” breakfast clubs across South London, educating young people on anti-racism and activism. We were known as“Breakfast Clubs Against Racism”.


Since then we have branched out into school workshops, teacher training and we used the ‘Breakfast Club’ framework to develop our newActivism Academy, launching in January 2023!

Every Future Foundation

PREVIOUSLY KNOWN AS BREAKFAST CLUBS AGAINST RACISM.


We are pleased to announce in 2021 the funding and partnership with Breakfast Clubs Against Racism support them from 2020 to help them register as a new charity in 2021, since then they have gone from strength to strength and have rebranded to become Every Future Foundation.




MEET OUR OFFICIALS PARTNERS OF BLACKLIVESMATTER.UK -

ANTI RACISM EDUCATION.


Every Future Foundation

Every Future Free From Racism.


The begining was Breakfast Clubs Against Racism



Breakfast Clubs Against Racism launches its first 3 breakfast clubs in London. Breakfast clubs are a 10-week project, every Saturday morning, designed to guide the students through topics such as:


  • How to recognise institutional racism and how to combat it


  • Stereotyping and why it’s so harmful


  • Breaking the cycle of oppression


  • How to stand up against racial discrimination


  • How to be a leader and create change for the next generation



About Breakfast Clubs Against Racism


Breakfast Clubs Against Racism has been developed to teach children about racism and to deliver education and leadership skills to young people.


Other useful information

PARTNER & SPONSOR

BLACK LIVES MATTER


Collaborate to help stem the rise of racial discrimination and eradicate racism


UK businesses has a role in stamping out racism, work with us


Bring your voices to the platform and help break the silence; be active to create the change we need


Companies are progressively endorsing Black Lives Matter


It’s wasn’t long ago that companies couldn’t care to put their money where they mouth is when it came to black lives. 

Prior to the public and global outrage over the death of George Floyd few companies paid much attention to Black Lives Matter, believing it will pass as nothing more than a moment. Today, in the wake of the George Floyd protests major companies and well known global brands including Apple, Amazon, Facebook, and Sony have endorsed the movement – and pledged millions of dollars to fight racism and vowed to do more to end discrimination in the workplaces.


Why did companies swiftly decide to align with Black Lives Matter? 


Could it be the murder of George Floyd and the rage from the younger generation not to accept racism for their future, the many shades of skin of the young who believes black people matter but see they are treated differently now support Black Lives Matter?


The younger generation with the buying power think brands should be even more involved in Black Lives Matter and a significant growing share of black people, consumers of all ages and demographics have responded to George Floyd’s murder by acknowledging systemic racism pervades the social and criminal justice system.


Views of the younger generations are significant structured in business plans years ahead in fore thinking concerning profit margins and attracting younger consumers is so vital to brands’ future growth, and should they neglect consumers moral values could see a significant dent in big brand profits declining globally, should young people see the household brands care little about their lives, care little about equality and justice particularly where it involved black lives.

 

We can now see the younger generation of the future creating a global movement with not bounds, which will be more than a moment on social media’s and in a relatively short period of time that will massively impact on brands reputation highlighting those who do and who do not support equality and justice.

 

The spending power of young adults is trillions and likely to grow significantly in the coming years and big brands foresee this could massively impacting on brands survival and maintaing loyalty to big brands. The younger spending power is yet to impact the big brands profit margins since few of them have entered the workforce but their parents who do spend are already making active choices on what brands to give their money and loyalty to and what brands to boycott in protest.

 

Big brands looking ahead will obviously factor in the future spending of young adults and predict it will swell in the coming years. 

Young people believe it’s important that the companies they buy from share their own humanitarian and social values, even more so than past generations for many reasons including racial awareness. Young people have the ability to mobilise swiftly and effectively and are able to shut things down with social disruption.

 

This is a wakeup call for big brands and to remain as big brands - they need to and are now expressing support for the movement, largely this is by social media where big branded companies know young people get to know about brands. Young people are taking note and they are ready and willing to take mass action by using their spending power, putting good money where their mouths are and spending with brands that do more than spell out they are anti-racist but are in fact anti-racist.


Find out how you can help us or tell us how you feel you want to support because black lives really do matter




Includability Partnership
9F2B433D-60BE-4D73-A511-33D8180FE71C

BUSINESSS PARTNERS AND PROJECT INTEREST



Get in contact and lets do this together.


IT'S TIME FOR A SOCIAL REVOLUTION

SHAPE UP TO SHAPE A BETTER FUTURE 


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