LAUNCHED AHEAD OF
BLACK HISTORY MONTH 023
20th September, 2023 - tonies® the leading audio platform for kids – are delighted to announce the launch of a new Cultural
Tales: Black British Tales Tonie, ahead of Black History Month this
October. Little listeners are taken on an educational adventure with the inquisitive eight-yearold CJ and her family as they discuss Black British history, culture and traditions, in a truly celebratory Tonie which explores the valuable contribution Black British communities have made to the UK. CJ’s character is played by Taiya Samuel, who stars in CBeebies’ hit TV show, JoJo & Gran Gran.
Taiya was named best young performer at the most recent BAFTAs for
Children & Young People.
BLACK LIVES MATTER LICENSING IN PARTNERSHIP WITH Tonies®
The Black Lives Matter Licensing team comments: “This project has been of absolute importance to work on, and we have enjoyed working closely with the tonies® team – from the design of CJ’s figurine, right through to content strategy – to ensure the final project is truly authentic from top to bottom. The dedication of the team has been impeccable. They were able to dive through a very deep journey of Black British culture and history that is inclusive of all sides of the Black British community, and to have a full understanding of all the rich and diverse cultures – comprising of a majority African and Caribbean descent, diasporas and mixed race heritage – that make the Black British community such an asset to British society.
“It is important to us that tonies® little listeners can start having these stories from a young age in an open, authentic, and factual form, solidifying what it really means to be Black British. We didn’t want to shy away from the issues that black children face and wanted to ensure that the hard, historical facts are not lost, while also celebrating the achievements of our Black British communities, including homegrown Black British music and successes in sports. Having black writers and a black cast to help us deliver the content in this strategic format has been tremendously profound too. We hope our young audience will enjoy this Tonie and parents can continue to have these meaningful conversations and educational talks at home.”
CJ is a London-born Black British girl on a fact-finding mission to learn all about her family’s experiences living in Britain. CJ’s paternal grandmother is of African descent and came to the UK from Zimbabwe to train as a nurse, while her mother’s family originally arrived from Trinidad as part of the Windrush generation to help rebuild post war Britain. The narration takes the form of conversations with family and friends, covering a wide spectrum of topics including the history of Black people, African dispora in Britain – from Stone Age, Roman, Tudor and Windrush ages – to discussions around the food, clothing and culture from CJ’s dual Caribbean and African heritage, Notting Hill Carnival, and the important role Black British people have played in our music and sporting industries.
CJ loves learning and you're invited to join her and her family to explore some amazing Black British Tales, stories you may not have heard yet. Learn about the Stone Age, Roman and Black Tudor time. Find out how the African Diaspora made an impact and difference to British history, to Mary Seacole who nursed Soldiers, and many more who played and amazing and major role in Britain as they do today. Doctors, Nurses, Scientist, Inventors, Artists and loads more besides...
Find out about the contibution of our Black British generation living today may have been influenced by heroes past and present.
List of titles:
01 - Introduction
02 - Meet My Family
03 - Windrush
04 - Notting Hill Carnival
05 - Music
06 - African/Caribbean Culture, Difference & Respect
07 - Sporting Greats
08 - The Future
approx. 80 minutes
BLACK LIVES MATTER LICENSING PRODUCT 2023
Sep 2, 2022
Designers, collections and models will drop fresh from the prestigious London Fashion Week runway to appear at BLE.
Brand Licensing Europe’s Culture & Unity catwalk show will be an unmissable showstopper during the event’s Sustainability, Diversity, Equity & Inclusion Day on Thursday 22 September, with Black and LGBT+ designers, fashion, models and crew – some coming to BLE fresh from the London Fashion Week runway. Black diversity, equality and inclusion sits at the heart of this 15-minute catwalk, taking place at 10:00 am on the final day of BLE 2022, which will feature:
This runway will welcome Black community models from all sides of Black culture: some high fashion Dolce & Gabbana models, some Black British music artists and others high calibre influencers within the Black community. This show will highlight real people and what Black community really looks like.
Saphia Maxamed, Founder, Black Lives Matter Licensing: “Set as a closer to BLE’s three- day fashion theme, The Culture & Unity runway show is the one to watch. For the first time, the licensing industry will be introduced to an effective way of delivering DE&I strategy correctly, and by that, I mean one that is authentic and not a tick box exercise or a number's game.
“The BLE team has truly given back to Black community, more importantly have really taken notice of our idea to support and include the LGBT+ community in our show unity message by giving us a stage, a voice, and hiring talent from these communities to create the Culture & Unity catwalk experience, and that is exactly what the Black Lives Matter movement is all about: making a real, tangible difference to Black lives.”
Brand Licensing Program
Black Lives Matter Movement Ltd Est.2020™️
Black Lives Matter Movement Ltd is committed with our partners to driving out acts of modern day slavery and human trafficking within its business and that from within its supply chains, including sub-contractors, and partners.
We and our Partnering Companies acknowledges responsibility to the Modern Slavery Act 2015 and will ensure transparency within the organisations and with suppliers of goods and services to the organisation. These as well as our Licensees, suppliers of services that make up the supply chain associated with our Black Lives Matter Movement Ltd, and brand licensing and program.
As part of ours and Licensees company’s due diligence processes into slavery and human trafficking our supplier approval process will incorporate a review of the controls undertaken by the supplier. Imported goods from sources from outside the UK and EU are potentially more at risk for slavery/human trafficking issues. The level of management control required for these sources will be continually monitored.
The company will not support or deal with any business knowingly involved in slavery or human trafficking. The company Directors and senior management shall take responsibility for implementing this policy statement and its objectives and shall provide adequate resources (training, etc) and investment to ensure that slavery and human trafficking is not taking place within the organisation and within its supply chain(s).
A full copy of this policy and a copy of the Modern Slavery Act 2015 will be accessible to all partners (working on our behalf), employees electronically and can be obtained from Licensees COO and HR department upon request.
This policy statement will be reviewed annually and published. This Policy considers, and supports, the policies, procedures and requirements of UK and International law.
The implementation and operation of our management systems underlines our commitment to this policy. Formal procedures concerning slavery and human trafficking have been established, including disciplinary procedures where they are breached.
Additional procedures ensure that this policy is understood and communicated to all levels of the company, and that it is regularly reviewed by the Directors to ensure its continuing suitability and relevance to the company activities.
Black Lives Matter Movement Ltd Est.2020 ™️
Brand Licensing Program
NEWS: The committee for Black Lives Matter Licensing is taking shape, with three key industry executives coming on board to join Saphia Maxamed who is co-leading the movement.
Click images in gallery BELOW to read articles:
For this video, it has been imperative to include Black Lives Matter in both Music and Fashion. MJR has collaborated in solidarity with Samira Ebrahimi, an international Fashion Designer known for her collaboration with Gary James McQueen - the nephew of the late British Fashion Icon Lee Alexander McQueen. Samira Ebrahimi Black Lives Matter London Fashion Week Collection is the key feature to the narrative of MJR story.
With the challenges of 2020 The BLM LFW collection was first aired as part of this video on Sunday 20 September 2020.
We're calling for the licensing industry to open up the conversation on racial equality and start collectively making positive changes.
Our mission is set to benefit black lives and to deter unlicensed, unethical merchants and retailers making money for commercial profits of the back of ‘Black Lives Matter’ movement without caring to give back in helping to uplift black lives what the movement is about. We want to work with businesses who declare a firm active anti-racist policy and stance with participating social actions in helping to eradicate racism.
We help guide consumers to what retailers they should support with their money when wanting to spend on ‘Black Lives Matter' and 'BLM' products, apparels, and merchandise. Consumers want to be assured and comfortable and able to make an informed choice and decision when buying goods, and where to buy. Consumers want to know that stores and merchants are actively supporting Black Lives Matter and that every transactions with Black Lives Matter related words, images or Black Live Matter Movement logo’s for sale actually gives back to help supports black communities to thrive.
Now is time for the Licensing Industry to participate and help push the civil rights movement for racial equality and social justice forward through consumer products. This is more than a moment it is a powerful movement that has and is to continue to make a difference and we want everyone to be part of change and the journey to equity.
The industry are pioneers of consumer products and, therefore, are in a great position to send messages and companies can support Black Lives Matter by placing donations for specific Black Lives Matter projects. We're talking and working with retailers in the UK and abroad to support the movement by stocking Black Lives Matter lines from licensees, the beginning of a new stream of BLM giving.
We are revolutionary and set to be revolutionary economised. We are ready, are you?
THE LICENSE TO GIVE BECAUSE BLACK LIVES MATTER
We were honoured to accept the award and with you are collaborating for change
The Black Lives Matter Movement were publicly voted as the most important Media Moment of the year alongside 9 other diverse and important nominees If you’d like to look at the full list, please look here: ethnicityawards.com
We believe in a world where everyone belongs and we reject racism that stands in the way.
MAKE THAT STAND WITH US
ZERO TOLERANCE TO RACISM
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