For this video, it has been imperative to include Black Lives Matter in both Music and Fashion. MJR has collaborated in solidarity with Samira Ebrahimi, an international Fashion Designer known for her collaboration with Gary James McQueen - the nephew of the late British Fashion Icon Lee Alexander McQueen. Samira Ebrahimi Black Lives Matter London Fashion Week Collection is the key feature to the narrative of MJR story.
With the challenges of 2020 The BLM LFW collection was first aired as part of this video on Sunday 20 September 2020.
We're calling for the licensing industry to open up the conversation on racial equality and start collectively making positive changes.
Our mission is set to benefit black lives and to deter unlicensed, unethical merchants and retailers making money for commercial profits of the back of ‘black lives matter’ movement without caring to give back in helping to uplift black lives what the movement is about. We want to work with businesses who declare a firm active anti-racist policy and stance with participating social actions in helping to eradicate racism.
We help guide consumers to what retailers they should support with their money when wanting to spend on ‘Black Lives Matter' and 'BLM' products, apparels and merchandise. Consumers want to be assured and comfortable and able to make an informed choice and decision when buying goods, and where to buy. Consumer want to know that stores and merchants are actively supporting Black Lives Matter and that every transactions with Black Lives Matter related words, images or Black Live Matter logo’s for sale actually gives back to help supports black communities to thrive.
Now is time for the Licensing Industry to participate and help take the social and civil rights movement for racial equality and justice forward through consumer products. This is more than a moment it is a movement that has and is going to continue to make a difference and we want everyone to be part of change and the journey to equity.
The industry are pioneers of consumer products and, therefore, are in a great position to send messages and companies can support black lives matter by placing donations for specific Black Lives Matter projects. We're talking and working with retailers in the UK and abroad to support the movement by stocking Black Lives Matter lines from licensees, the beginning of a new stream of BLM giving.
THE LICENSE TO GIVE BECAUSE BLACK LIVES MATTER
We believe in a world where every person belongs
We reject racism that stands in the way.
MAKE THAT STAND WITH US!
ZERO TOLERANCE TO RACISM
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